Jenna
Perus.
Growth director. Martech architect.
Technical depth to see what's possible. Commercial instinct to know what matters.
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Growth director. Martech architect.
Technical depth to see what's possible. Commercial instinct to know what matters.
If a task doesn't require human judgement, taste, or creative instinct, it belongs to a machine. The point isn't efficiency. It's making sure people spend their time on the work only they can do. That's how I build marketing functions and the teams that run them.
I've stayed deliberately technical over ten years. I've seen what happens when directors lose touch with the stack: the calls get worse and the bullshit gets harder to catch. Staying close to what's actually beneath the strategy makes the strategy better.
I hold the user experience to the same standard as the acquisition numbers. A great acquisition system that leads to a mediocre experience is a leaky bucket with better branding.
The best results I've seen come from teams who believe in what they're building. That doesn't happen by itself. It comes from leadership that's present, honest, and doing the work alongside them.
A great acquisition system that leads to a mediocre experience is a leaky bucket with better branding.
Three agencies. One global brand. I led the global marketing team on the plan and execution — website, research, events, media, and content. All in under 12 months, while running day-to-day marketing across all markets.
Started at Shape in 2022 and built the marketing function from scratch: inbound engine, HubSpot migration, content strategy, and a brand refresh. In 2024 the scope expanded as Shape, Bontouch, and Move began merging into Framna. I led the global marketing integration across brand, go-to-market, and the infrastructure needed to run marketing across multiple markets. Since May 2025, I've held the title of Global Head of Growth Marketing, leading a team of 9 marketers responsible for all markets. Also produced Northern Europe's largest mobile app study.
Joined Videolle early and built the entire marketing function as the company grew into Finland's leading full-service video agency. Over seven years, I built the brand, led the sales team, developed the commercial model, and drove consistent growth. Videolle was ranked #1 in its field by Kauppalehti in 2019, hit +75% lead growth and +26% revenue in 2021, and was acquired by Sanoma Media Finland in 2022. Client brands included Coca-Cola, F-Secure, and KONE.
Owned growth strategy, traffic, and brand awareness for Finland, including media spokesperson duties. Ran a purpose-driven influencer campaign that outperformed every comparable market in the company. momondo was later acquired by KAYAK.
Key Account Manager at Vilperi Digimediat (Google SMB Premier Partner), Salesperson at Elisa, Team Leader at Marketing Agency Expression (ranked best team leader). Every role added a layer before going senior.
Master of Science in Economics and Business Administration, specialising in Marketing and Information System Science, University of Turku, Finland.
International study experience in Bangkok and Cyprus. Specialist qualifications in audiovisual communication, digital selling, and service design.
Finnish. Based in Copenhagen. I ended up in marketing because it sits at the intersection I find most interesting: technology, human behaviour, and commercial outcomes.
Two daughters and a husband who have learned that dinner conversations often turn into strategy sessions. Strong opinions about AI, martech, and what good marketing looks like.
If you're building a marketing function that needs the right technical foundations, real commercial accountability, and a clear point of view on AI, I'd like to hear about it.
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